Our multidisciplinary teams provide high-value services well beyond software design and engineering. With dedicated in-house specialists focusing on digital marketing, technical SEO, business analysis and project management, Convergence truly is an all-inclusive partner.
management & strategy
Whether developing software for a brand new concept or modernizing an existing business, having the support of experienced Project Managers, Business Analysts and Technical SEM specialists early on in the product development lifecycle can have a significant impact on the project's ROI and chances of success.From day one to post - launch, we are here to ensure that our clients have all the support that they need.
To support and establish a long-term working relationship with our clients, our PM & Strategy team is involved in each project - from immersion to final results. Product Strategy is the first step of aligning the development team with the desired outcomes of both your business and your customers.
The Project Manager is the primary touchpoint for client communications; they represent, dictate and translate the efforts of the development team within the context of a project development effort. Our clients have visibility on the day-to-day progress of all aspects of the product roadmap, ensuring that the product's strategy remains aligned with your business' goals. KPIs or OKRs may be established as metrics for progress.
We can assist in gathering the requirements for turning your product vision into a market-ready solution. Research is done first, followed by the creation of a product development roadmap in which each project component is broken into manageable pieces - epics, stories, resources and tasks, for instance. During development, the PM keeps tabs on progress and updates the roadmap accordingly.
Convergence can provide valuable insights through its associates in many business sectors and industry verticals. Business analysis, advising on digital transformation and planning enterprise modernization initiatives are undertakings that we have experience in executing successfully. Our team can further advise on strategic considerations related to growth, profitability, operational cost projections, mergers and acquisitions, and early stage funding.
Upon request, our digital marketing and SEO specialists can come alongside the development team to implement strategies for a successful commercialization. We understand the power of storytelling for a digital product, and we translate this understanding into a digital content strategy. The goal of SEO is to make sure that your content is visible to your ideal customer during their time of need.
We understand that businesses need to pivot and adapt. The Agile methodology provides a feedback loop which facilitates transparency and a quick reaction time with respect to evolving requirements.
Projects are divided into recurring 2-week sprints. The goals of each sprint are planned in sprint kickoff meetings, which our clients are invited to attend; there is continuous flexibility regarding adjustments to the project's direction, roadmap and task sequencing. Most projects deviate from their original concept due to stakeholder feedback or changes in the market - this is the nature of technology design and development.
Is your business a startup? Convergence's MVP Program assists qualifying businesses with the development of a market-ready product by coming alongside the project as an investor and partner.
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