A Significant Visual Identity + Graphical Refresh.
Fintel Connect is a company dedicated to serving the financial services and fintech space with its leading performance affiliate marketing tracking technology.
Headquartered in Vancouver, Canada, the team at Fintel Connect (“FC”) supports a range of Tier 1 banks, community banks and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technologies.
FC approached our design team with a clear vision in mind: to have a sharp marketing website that would better reflect Fintel Connect’s technological advances, while being more engaging, user-friendly and impactful to both brands and publishers.
The biggest problem is that most people don’t know what Affiliate Marketing is; our mission was to craft an experience that would cater to the uninitiated.
How We Helped
The initial phase of effort centered around conceiving, planning and executing a design strategy that would help explain Fintel Connect’s business. Ultimately, we proposed a healthy mix of infographics and animations to help Fintel Connect’s values shine, all without overwhelming the viewers.
In addition, by adding micro-interactions throughout the web application workflows, we proposed a strategy to allow each section of the website to be its own focus point without having to fight for attention with competing / adjacent sections.
Tablet layout view of home page
Infographics help to visually simplify complex information
Animations to help Fintel Connect’s values shine
An important part of the approach to redesigning Fintel Connect’s public-facing marketing website was its different approaches for brands and publishers. While there is a need to focus on professionalism and credibility when working with brand content, the design for publishers should express business networking and human connections. As a result, for brand content, we used a tone of dark blue to represent elegance, authority, and intelligence – traits that are paramount to the financial industry.
For publishers’ content, we geared towards a lighter and brighter palette; when combined with more human-centric elements, this helps give off a warm, welcoming and intuitive vibe – all while continuing to be visually exciting.
A warm approach to convey partnership and connection
Fintel Connect also needed a way to better communicate two important products to their customers: Fintel Performance, an end-to-end solution to manage your performance marketing partnerships, and Fintel Check, an AI-driven partner monitoring and compliance tool which protects customers’ brands and keeps their partners compliant.
How We Helped
After aligning our understanding of each product through discovery meetings, the process began with our team creating two new logos that would follow the main brand guidelines. The ultimate goal was to solidify Fintel Connect’s brand recognition, while building a consistent sub-brand ecosystem.
The colour studies passed through multiple rounds of reviews with stakeholders. Upon consensus, the team agreed on the main visual concept that would guide all of the visual assets: finance-focused networks built through human connections. The two overlapping circles represent Fintel Connect’s main target audiences – publishers and brands.
A finance-focused network connecting brands and publishers
About Fintel Connect
Fintel Connect is a company dedicated to serving the financial services and fintech space with its leading performance marketing tracking technology. Based in Vancouver, Canada, the team at Fintel Connect support a wide range of tier one banks, community banks and financial technology companies through its extensive network of publishers and fully scalable tracking and reporting technology. Powered by Convergence since its inception in 2019, Fintel’s technology platform provides its clients with insights and reliable information, improving their decision making capabilities and helping both merchants and publishers grow together.
Fintel Connect won Best Solution for Revenue Growth and was the overall Best of FinXTech Connect at the 2020 FinXTech Awards.
About FinXTech Awards
The FinXTech Awards were created by Bank Director, one of the leading informational resources for executives and board members of financial institutions in North America, allowing banks nationwide to discover potential technology partners and solutions by providing insight and education around all aspects of banking issues. These awards aim to recognize emerging technologies, companies and solutions which best help financial institutions grow their revenues, improve profitability or reduce risk.
Emi is a Digital Marketing & SEO specialist with expertise in both the Japanese and North American markets.